A SpeakEasy for the modern age. Using mobile technology & exclusivity to create a prohibition style pop-up underground bar experience in cities across the US.
Concept, UI / UX
People will forget your name, your face, but they will never forget how you made them feel. This is how the Outfit was born. Creating an exclusive & immersive speakeasy bar experience in which the individual has to be invited by a friend and prove themselves in order to enter the secret bar.
This was my degree project from the Massachusetts College of Art & Design. I was inspired by my experience at the restaurant Hojoko in Boston and the drinking culture around sake. This led me to think about the bar experience and man kinds social habits. I came up with the Outfit, which is a pop-up style speakeasy, that the individual has to be invited to by someone who knows about it, this was a challenging project trying to figure out how to keep something secret in a world that is connected. But in the end, found that if by creating an app with authenticators and verification passwords even if the secret gets out the exclusivity of the Outfit remains.
Concept, UI, UX
Desktop, Tablet, Mobile